Doctors Clash with Government over Insurance Agreements
Medical specialists learned that the government was refusing to honor an agreement designed to rectify a disparity in pay.
PROI member Role:
A PROI Worldwide Americas Crisis Group partner developed a communications strategy to create awareness and public support for the specialists involved while putting pressure on the government to address the situation. The strategy included:
- Developing an advertising and media relations campaign to educate the public about the situation;
- Planning and executing events to bring awareness to the medical specialists’ cause; and
- Creating messaging that emphasized the discrepancies in the government’s argument.
As a result of the pressure generated by communications efforts, a very favorable agreement for the medical specialists was signed. The agreement also included parameters for future negotiations to ensure the situation would not be repeated.